Gamification enhances motivation and creates new opportunities for business transformation. As the authors state: “by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations,” however, they also warn of the dangers of poor design, which translate into failures to meet business objectives for gamified applications.
Janaki Kumar and Mario Herger offer their ebook Gamification @ Work online to provide orientation for businesses and describe successful strategies:
https://www.interaction-design.org/books/gamification_at_work.html