Free e-book: Gamification at Work

Gamification enhances motivation and creates new opportunities for business transformation. As the authors state: “by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations,” however, they also warn of the dangers of ¬†poor design, which translate into failures to meet business objectives for gamified applications.¬†

Janaki Kumar and Mario Herger offer their ebook Gamification @ Work online to provide orientation for businesses and describe successful strategies: